4th Jun 2022

Top 5 tips for generating your business name

Your business name is indicative to potential customers of what you do and how you do it

In the process of creating a new business, there will be a lot of things to think about and many decisions to make. One of the most important decisions you will have to make is what to name your business. Business names can be tricky because it’s not always easy to find one that is catchy, memorable, and relevant all at once. You want your name to reflect who you are as an individual or as a company, but you also want it to be relevant in terms of what you do or sell. For example, if I were opening up a pizza joint, then I might choose something like “Rita’s Pizza” or “Pizza Nation.” While these names may technically describe my business (since they contain the word “pizza”), they don't really say much else about my business other than that we serve pizza (which everyone already knows). A better name for my pizza joint would be something like “Rita's New York Style Pizza Place” or even just “New York Style Pizza Place.” These names would be more informative because they tell people exactly what type of pizza we serve (New York style) and where our restaurant is located (in New York).

1. Keep it simple and relevant

  • Keep it simple and relevant

A name is a brand's first impression, so you want to make sure that your business name is an accurate reflection of who you are and what you do. That means keeping the length short, memorable and easy to spell (and remember). It also means making sure that it's relevant to your idea or business model, even if it doesn't necessarily seem like it at first glance—a great example of this is Airbnb, which started as a website for renting air mattresses but now offers all kinds of accommodation options around the world.

  • Use a name that will be easy to pronounce

It might seem obvious, but having a name that people can easily say without stumbling over every syllable can make a huge difference when it comes down to spreading awareness about what your company stands for through word-of-mouth recommendations from satisfied customers or co-workers who've had great experiences working together with other businesses using similar services/products offered by yours within their industry niche market space sector category segmentation sector division area location region county town city neighborhood state province country continent continent region hemisphere hemisphere quadrant quadrant galaxy quadrant cluster cluster nebula nebule

2. Use the right keywords or phrases

The next step is to find keywords that are relevant to your business and unique. If you're starting a coffee shop named “Coffee”, it probably wouldn't be wise to use the keyword “coffee” in your name.

Then you need to consider whether these keywords are competitive or not. You want something that will be easy for people searching for your product or service on Google, but also something that is not too competitive so other businesses aren't already using the same name (and therefore making yours harder to find).

Also consider how easy it would be for customers who don't know what they're looking for yet; make sure it's easy enough so they remember it later on when they do decide which business they want more!

3. Do some brainstorming to get your creative juices flowing

Brainstorming is a great way to come up with ideas. It can be done solo or in groups and can be done online or offline. Brainstorming sessions can be held on paper, in spreadsheets, or even on the back of napkins at local coffee shops.

4. Remember that your business name is a reflection of who you are and what your business is about

  • Remember that your business name is a reflection of who you are and what your business is about.
  • Think about how your business name will be used. Will it be used in email signatures? Is it long enough to fit in headlines? Does it make sense as an acronym or abbreviation?
  • Your business name should be easy to remember, easy to spell, and easy to pronounce. If you're going for something clever or funny, keep the spelling simple enough so that people don't have trouble remembering or saying it out loud!

5. Don't rush the decision making process

  • Don't rush the decision making process

When you are naming your business, it is very important that you take your time and make sure that the name is right for your company. You should not be afraid to make mistakes or change your mind. If someone has already registered a business name, there are many other options available for you to choose from.

  • Ask for help

There are various resources available at Companies House which could help you with choosing a suitable name for your business including: Company Name Availability Checker and Naming Toolkit. The Naming Toolkit provides information on some of the factors that should be considered when choosing a name for an organisation such as length, pronunciation and spelling variations.

If you would like more advice about naming or anything else related to establishing a limited company, please contact us at info@companieshouseonline.com

A great business name is critical in building your brand, so it should not be an afterthought.

A great business name is critical in building your brand, so it should not be an afterthought. Too often people think that a good name will just come to them through serendipity.

Keep it simple; use the right keywords or phrases to capture what you do and are best known for. Your company's name needs to stand out from the crowd, but not at the expense of being able to communicate what you do clearly and succinctly. Do some brainstorming with colleagues and friends – they will probably have excellent ideas on how to build your perfect moniker!


Once you're ready to start a business, choosing your business name is one of the first steps to take. We know this can be a daunting task, but we hope this guide helps you get started!