7th May 2022
A Customer Communications Checklist for Your New Start-up
A Customer Communications Checklist for Your New Start-up
Use a local phone number to communicate with customers
The first step is to choose a local phone number in your area of operation. One option is to go for a telephone number, which is offered by our sister business elandline.com. Another option is to use a mobile number which shows that you are situated in the UK and flexible when communicating with customers.
It’s important that you use a local number, as this can help with both SEO and reputation management (the two are intertwined). In addition, it will make it easier for customers to contact you if they have an issue or question about their order.
Add your business to directories
- Add your business to directories.
- Listing your business in directories is a great way to get noticed by new customers and potential partners. Here are some of the most important directories you should add your business:
Google My Business - Google My Business is a free tool that helps you easily manage your online presence across Google Search, Google Maps, and Google+. A listing on this platform will allow people who search for related services or products in their area to find yours. To set up an account, go here: https://www.google.com/business/signup/. Then follow the steps to claim ownership of your existing local listings (if any) or create them from scratch if they're missing from this database altogether!
Bing Places for Business - Bing also has its own directory service where customers can find businesses like yours based on location data collected through search engine results pages (SERPs). Like with GMB above, it won't take long at all; just visit bingplansforbusinessandfollowtheinstructionsfromthere!
Local business websites - Most cities have their own websites which allow local businesses like yours access how many visitors come through each day and where they're coming from geographically speaking; knowing this information will help inform future marketing strategies about where exactly consumers are located within those respective markets!
Engage on social media
You need to have a presence on social media. It's not an option anymore, especially if you are in the hospitality industry or provide any type of customer service.
If you're going to be on social media, do it right! Make sure that your business has a Facebook page and Twitter account as well as Instagram, LinkedIn and YouTube accounts (if applicable). If you don't already have these accounts set up and running, get started now. Be sure to add links from your company website so people can easily find them.
Once you're set up with all those accounts, start engaging with customers by posting updates about what's new at your place of business and responding to comments, likes and shares from customers who visit your pages regularly or interact with other people about your business online through messages sent via private messaging systems available through each website service provider platform used by their users' groups where they may share information about their experiences using products sold by companies like yours which might give potential customers clues as what kinds of things they should try doing before making purchases since there isn't always time spent researching each product thoroughly beforehand before buying something online later down the line which could happen during busy seasons like Christmas holidays when everyone wants gifts delivered quickly so they can get them mailed off before Dec 25th arrives which means days worth waiting just too long for delivery times that exceed expectations sometimes.'
Get an email address that matches your domain name
Your company’s email address is an important part of your company’s identity, so it’s worth getting right.
- Choose a name that matches your domain name. If you don’t have a domain name yet, choose one that reflects what you do, who you serve and where they can find you online.
- Get a web-based email account if possible. This way all the messages go into one place, which makes it easier to manage them all in one fell swoop. There are lots of free web based services out there like Gmail or Zoho Mail.
Make it easy for customers to reach you.
In order to make it easy for customers to reach you, you should:
- Use a local phone number with a local area code. You can get this service from many providers, like Grasshopper or Ring Central. These services provide both voice mailboxes as well as phone numbers (often with extensions). The best part? They come with call forwarding, so your business appears to be located where it actually is. This gives customers more confidence in your brand and makes them more likely to do business with you.
- Add your business listing on Google My Business (GMB), Yelp, Foursquare and other directories that host listings for businesses in your area. If possible, also create an account on each directory and fill out the profile completely so that people will have all the information about what’s available at the store when they search online for nearby businesses.
- Engage on social media platforms such as Facebook or Twitter by posting content related to what people want—and following up with links back into the website where people can purchase items/services directly from their social media accounts rather than having them go through another channel outside of yours (iTunes etc) which could take longer than they'd like if they're trying something new but don't know how it works yet! That way when someone clicks "like" they'll see updates whenever there's something new happening at our store without having missed anything because there were no notifications sent out beforehand...